01 / challenge

How can we help a local start-up
grow into a global brand?
02 / Process

Hyperice founder Anthony Katz tasked us with helping him take his sports recovery product vision to a wider audience.

We set out to create a platform that would showcase Hyperice, the best sports recovery and injury prevention devices on the planet, and attract further collaborations with top professional athletes.

03 / solution
Infusing a brand narrative into the product experience

We started by creating a brand narrative, rooted in athlete testimonials, which provided a foundation for Hyperice’s online presence and established the brand’s voice. We then crafted a scrollable product experience that highlighted key features in a simple animated form. The site uses a simple responsive approach and a three-step check-out process to help drive quick conversions.

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