We set out to create a platform that would showcase Hyperice, the best sports recovery and injury prevention devices on the planet, and attract further collaborations with top professional athletes.

We started by creating a brand narrative, rooted in athlete testimonials, which provided a foundation for Hyperice’s online presence and established the brand’s voice. We then crafted a scrollable product experience that highlighted key features in a simple animated form. The site uses a simple responsive approach and a three-step check-out process to help drive quick conversions.